(Filed Under wholesale Activewear News). Seven ‘til Midnight has expanded its Strike sport bra and athleisure line that launched last year, more than doubling the number of pieces in the collection.
Strike styles occupy 26 pages of the company’s 248 page 2017 catalog.
“We launched the line in 2016 with five bras, one short, and one tank top in regular size only,” explained Vinh Luong, vice president. “The line was very well received. For 2017, we expanded the range to create a collection that has additional bras, bottoms, tanks, and a hoodie. We also added full figure to the collection.”
Currently there are “a total of 20 pieces,” she continued. “15 in regular sizes and five in full figure. In regular size, there are nine bras, two shorts, two tanks, a capri, and a hoodie. In the full figure, there are three bras, one mesh tank, and one short.”
“From errands to the gym, these fashionable active wear styles are designed to keep our customers on the move with comfort and confidence. We are excited that customers love Strike by Seven ’til Midnight.”
Luong added that one popular new sports bra style offers “a hideaway compartment for keys and cards while you work out.” In some photos a cell phone is shown in a pocket.
The entire 2017 catalog is “Inspired by the spirit of rock and roll,” according to a company announcement, with styles that “can go from the bedroom to the bar. Key trends for the collection includes wine color pieces, warm tones, appliqué motifs, and strappy, lace up, and lattice details.”
“Highlights of the offerings includes a collection of bralettes with matching panties. The five bralettes and panties styles feature on trend details such as appliqué and lattice back, crotchet lace, and sporty elastic in an array of spring colors.”
The catalog also expands the company’s “sleep collection and offers rompers, short sets, and robe in chiffon, sweater knit, rayon, and satin. New hosiery, masks, harnesses, and leg garters round out the collection.” The “Baby Got Curves!” group, for plus customers, offers “four styles that are available exclusively in full figure sizes.”
The entire Seven ‘til Midnight collection includes “styles designed to retail below $50.” — NM
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