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Naughty Naughty Is Ready To Try Wholesale

Lingerie at Naughty Naughty’s Etsy shop.
Lingerie at Naughty Naughty’s Etsy shop.

(Filed Under wholesale Lingerie News). Terry Gilchrist is a talented intimates designer who has, with few exceptions, avoided the store channel since she started in 2009. Most of her Naughty Naughty Intimates have been sold direct to consumers on Etsy.

And while her lingerie is still not available through traditional retailers, that will soon change. “The demand from my Etsy shop was causing my costumers to have to wait 4-6 weeks for their orders to be shipped,” she told BODY. “In order to give them better service I stopped wholesaling until I had seamstresses I could trust to construct the garments to my standards and cut down wait time. Now I have a little mini manufacture set up I am ready to take on retailers again.”

“My brand has a bit of a dual personality,” she continued. “I have many naughty lingerie designs that are showy and sexy but then I also make lots of comfortable sleepwear and everyday wear pieces. A lot of it has a vintage inspired feel to it. My prices range from $25 for basic underwear to $140 for more complicated lingerie pieces.”

“I kind of stumbled into lingerie design. I was a ballet dancer and teacher for 23 years before I started this business. My experience came from creating dance costumes. I was bored with the lingerie market in my hometown of Memphis, Tennessee so I wanted to create pieces that were unique, beautiful and, most importantly, comfortable.”

“Comfort is my biggest thing. I am sure lots of other brands will say that as well but I go out of my way to find techniques that make the pieces as easy to wear as possible. When I was shopping small run manufactures I would drive them nuts with my specific elastics and threads. My methods would slow them down but it was something I would not compromise on. I also do not follow the normal spring and fall line releases. Any time I am inspired we jump on it so I release new designs whenever the mood strikes.”

The designer added that “Everything is made in house in Memphis. I am able to cater to my customers, create custom pieces and offer small minimums.” Contact Gilchrist at — NM

more wholesale Lingerie News >>

Published 04-25-2017 by Nick Monjo

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Naughty Naughty Is Ready To Try Wholesale

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