(Filed Under wholesale Lingerie News). Boob Glue is a new product that duplicates some of the effects of a push up bra. Officially launched at the beginning of the year, it has been in development for much of the last decade.
Boob Glue is a roll-on adhesive that is applied to the breast and allows the wearer to affix her skin to the inside of, let’s say, a blouse, creating a semi-permanent amount of cleavage.
Company descriptive materials claim it “keeps breasts lifted up and positioned perfectly in place in clothing. A Cleavage Make-Over in a Bottle. Reinvents the way your cleavage looks in fashions.” According to the firm the U.S. made, patented Boob Glue is “climatologically reviewed, allergy tested, Non-Irritating,” is “latex, silicone and paraben free,” and “goes on clear, dries fast, won’t stain fabric, rinses off easily with soap and water,” and is “perspiration resistant” but not waterproof.
Arriving at the correct formula has taken some time. The original trademark dates back to 2010. “Seven years ago I came up with the idea out of necessity and the process began,” company owner Dawn Jackson told BODY. “I first applied for the patent and TM’s. Next I teamed up with a renowned cosmetic chemist in order to create a formula that would meet our specific needs. Many variations were tested prior to approving and finalizing the perfect formula. From here we went through rigorous dermatological testing to assure our product was suitable for the most sensitive of skins.“
The roll-on applicator wholesales for $18.50 and retails on the company’s website for $36.95 (and somewhat less at other stores).
Jackson said she is targeting a variety of retailers, including “lingerie, bridal, prom, dress stores, cosmetic, theatrical, dance...just to name a few.”
She explains in company materials that “Women do not wear a variety of different fashion because they are self-conscious of their breasts not looking as perky/lifted as they should (saggy) as well as not staying in place (causing wardrobe malfunctions),” and emphasizes that Boob Glue solves these issues. She also states her product provides help a with a wide variety of apparel items, activities and situations including: “plunging necklines, strapless attire, sun dresses, halter tops/dresses, backless attire, brides and bridesmaids gowns, prom dresses, evening wear, bikinis for poolside, strapless bras/push up bras/ corsets for a better “boost” and “Lift,” working out/gym, dance, cheer, special occasion and every day lift, breast cancer survivors.”
The ingredients are listed on the website as “alcohol denat, PV/VA copolymer, water, butylene glycol, tocopheryl acetate, aloe barbadensis leaf juice, fragrance.” Contact Jackson at email@example.com.
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