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New White Rabbit NY Emphasizes Comfort

(Filed Under wholesale Lingerie News). White Rabbit NY is a new collection of lingerie basics that had its trade show debut earlier this year.

“We did a soft launch in May, 2015 with an edited range of super comfortable underwear, aimed at covering the most basic underwear needs,” explained Mariana Hernandez, the designer and owner. The first capsule collection included, "one bralette and two underwire bras.” Since the launch the line has added five bottom styles. Retail prices range from $14 to $16 for bottoms and $38 to $55 for bras.”

Hernandez continued, “We design with comfort top of mind, using very soft and sustainable materials,” such as bamboo rayon. “Our products are ethically made by a family-owned manufacturer in Mexico, employing a mostly female work force and offering good working conditions and fair wages. We are very passionate about empowering women. First, by helping women be comfortable and confident in their underwear so they can tackle whatever their day brings. Second, we have partnered with a social enterprise, Fabrica Social, that supports the development and advancement of female artisans in rural communities in Mexico.”

“White Rabbit offers the underwear that every woman has been looking for — a comfortable, reliable and affordable basic that you won’t be embarrassed to be seen in. Customers love our products and once they try them, they come back for a drawer-full.”

Asked for examples of the stores she sells, Hernandez replied Derriere de Soie in Charlottesville, VA “has been carrying our products since spring 2016." She added that “We’ve fulfilled a couple of international orders mostly in Canada, Australia, Switzerland, Netherlands, Singapore and Hong Kong.” Contact her at — NM

more wholesale Lingerie News >>

Published 04-27-2017 by Nick Monjo

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New White Rabbit NY Emphasizes Comfort

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