(Filed Under wholesale Loungewear News). Gelmart International signed a license with French Connection to produce a collection of women’s sleepwear, loungewear and intimates.
According to French Connection, the first sleep and lounge pieces are “scheduled to be launched in October 2017 and will be available at better department stores and in French Connection retail locations in the U.S. and Canada with price points ranging from $30-$80. French Connection intimates will follow in December 2017 and will be available for purchase at better department stores and French Connection U.S. retail locations.”
The group is “Inspired by key pieces from the brand’s contemporary ready-to-wear collection.” The collection will offer “innovative and luxe fabrics, detailed designs, and improved softness in a sophisticated, neutral color palette.” Stand out pieces “include satin caftans, versatile mix and match options, and essential layering pieces. The intimates assortment complements and merchandises back to key pieces from the brand’s ready-to-wear collection.”
Launched as a clothing line in 1972, French Connection has expanded over the years to include “men’s and women’s toiletries, sunglasses and opticals, watches and shoes.”
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