(Filed Under wholesale Lingerie News). The lace-up adhesive bra is a hot item right now, and recently launched Cleavage Couture is looking to position itself as a reliable source for retailers looking to carry the product.
The concept, offered by several suppliers in different variations, combines two sticky-backed bra cups, joined by an adjustable web of lacing. “What sets us apart is our aggressive wholesale pricing, EDI integration, strict MAP policy, and our nation-wide social media brand awareness campaign with millions of monthly impressions sending customers to our online store locator designed to drive customers into your stores,” Chloe Klein, a spokesperson, told BODY.
“We are also the only company to offer special colors including nude, black, white, pink, and blue, as well as various shapes including round and wing style. In addition to branded retail packaging, free standing floor and counter top displays will also be available in the next few weeks. Most importantly, unlike other companies that can take up to a month to deliver their bras, all of our inventory is held here in the United States and can be delivered to anywhere in the country within one to three business days.”
While Cleavage Couture was still in the process of setting up some of the promotions, including the social media campaign, when we spoke to executives in late April, CEO Andrew Gold seemed driven to rapidly build the brand into a leader in the category. “We launched the company a little over a month ago and sales have taken off like wildfire! The positive feedback we’ve been receiving from customers is absolutely incredible.”
“We knew this would be a winner, and sales have immediately gone through the roof!” he claimed.
“What makes Cleavage Couture different from other backless strapless adhesive bras, is our unique adjustable lace design that allows you to pull the breast together and create cleavage never achievable before with an adhesive bra,” explained Gold. “Cleavage Couture instantly adds two cups to your bust line. This is the ideal bra for strapless, backless, low cut, plunging, halter, crisscross and other revealing styles.”
The wing and round cup styles are currently offered in sizes A, B, C, and D. “In the next few weeks we are adding a size E. As well as a white color wing style, especially suitable for brides and bridesmaids.” Both styles of bras are offered at a retail price of $24. “Wholesale pricing starts at 33% off on orders over 100 bras, and can go as high as 50% off on large orders,” said Gold.
Looking forward, Gold revealed, “We’ve partnered with an internet celebrity, TV host, and spokesmodel to produce a product educational video that we will have available in the next few days to educate new customers about the product.”
“Free standing floor displays, as well as counter top displays will also be available in the next few weeks.”
Contact Gold at 347-766-6528. A temporary email is CleavageCoutureBra@gmail.com. — NM
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