(Filed Under wholesale Activewear News). Glamorise Foundations, the company credited by many sources as the inventor of the original sports bra, is now about to introduce “the highest performance sports bra models we’ve ever made,” according to CEO Jon Pundyk.

“The Elite Sports will ship in October of this year,” he continued. “The pricing ranges from $42.99 to $62.99 depending on style.”

On its website the company already offers six different sports bras, including low, medium and maximum support versions, as well as wired and adjustable styles. Retail prices range from $36.99 on up to $59.99. Founded in 1921, Glamorise is now exclusively focused on full figured women.

For the new Elite Sports, “The materials offer higher performance moisture management, support is designed to allow better bounce control, and softer materials and a more dramatic look complete the picture,” said Pundyk. These are “sports bras designed for the athlete who demands the highest levels of support, moisture management, and comfort in her sports bra.”

“All products include a free lingerie wash bag to allow machine wash for easiest care.”

According to Wikipedia, “The first commercially available sports bra was the “Free Swing Tennis Bra” introduced by Glamorise Foundations, Inc. in 1975.” Pundyk told BODY that since then, “Based on patented and exclusive features, the Glamorise Sports line has been growing dramatically as new consumers have been able to discover the brand via the expansion of online search and e-comm.”

In addition to the sports bras, Glamorise offers the full figure woman an enormous range of choices. Band sizes go from 32 to 58 inches and cup sizes from A to K. Styles include essential and elegant, wired and no wire, front and back hook, T-shirt, camisole, molded cup, strapless, minimizer, cotton, long line and corselette. Shapewear is also offered.

Pundyk emphasized that its exclusive focus has been especially advantageous for the privately held company. He reported “record sales for 2016. Year to date sales for 2017 continue to strongly outpace 2016, and appear to be on track to set a new sales mark for the company. Growth has been driven by continued strength in traditional lines, as well as very strong growth in more fashionable styles, and sports bras designed exclusively for plus sized women.” — NM

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Published 05-12-2017 by Nick Monjo