(Filed Under wholesale Lingerie News). While many new adhesive bras have recently entered the market, the NuBra has been available for 15 years. And now the company is expanding its digital marketing programs, making its bras an even stronger choice for retailers.
“NuBra has been a forward looking company from the start,” according to a spokesperson. “As exemplified by how we were first to market with our handmade in the U.S. products. We use high quality materials and take care of the details while other brands resort to gimmicks that require you to adjust strings or change bra placements to get the look customers want. Our bra was designed to meet the highest standards of stylists working with celebrities who want to have a natural look and the confidence that the bra will not fail. With NuBra all you do is stick and snap to look good.”
NuBra is a strapless, backless adhesive bra “with medical-grade, self-adhesive silicone or fabric bra cups.” And the fact that it is made in the U.S. is of particular importance. “With non-U.S. made alternatives or knock-off brands you will need to worry about quality, actual fit, and durability.”
“In order to support our resellers and promote our brand broadly,” the spokesperson continued, “we are making an investment to ramp-up our digital marketing efforts over the next six months, reinforcing the message that your NuBra can be a daily option in your foundation rotation. We know that a majority of our target audience likes to actively engage with brands digitally and we want to be there with them, sharing new styles, looks, and how-to’s.”
While some customers may have considered the NuBra only for special occasions or special outfits, the makers have found that a growing number of women consider it a comfortable all day, every day bra. “Customers also need to know that with NuBra they can easily transition between activities. Just put it on in the morning to go to work and when you change to go out for the evening, you still have the comfort and confidence that NuBra’s supportive and shape enhancing design provides.”
As NuBra expands its digital efforts in the upcoming weeks, it invites its “partners to actively share content from @NuBraUSA on Instagram and on Facebook.” An interesting video on how NuBra is worn can be found here: https://www.youtube.com/embed/xtjuIjOJkAk?autoplay=1
In addition, retailers can contact the company at (909)598-8808 or by email at firstname.lastname@example.org.
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