(Filed Under wholesale Sleepwear News). Justin Jean Pajamas is a new collection of sleep and loungewear created by Lauren Raja. Colorful, matching styles are provided for both adult women and young girls from approximately two to 12.
The brand began selling to the public, “October 10, 2016. Exactly two years after losing my wonderful husband, Justin,” the designer told BODY. That tragedy, as well as a grandmother, motivated her to quit her former job as a middle school math teacher and begin a new career designed, in part, to honor the two.
Pajamas and nightdresses currently on the company’s website retail for $67 to $69 for adult styles and $38 to $39 for the kids styles. An adult booty short is $39. All the styles feature three rows of ruffles across the back. Moving forward, Raja noted, retail prices will “range from $36-$85 for children and adult sets.” Wholesale prices will “range from $18 to $42.”
In the short time the company has been in business, Raja has been selling mainly off of her own website and Amazon, as well as at a single retail shop, Savioni in New Hope, PA “where I have a full display and have sold a little over 150 pairs since I began in November 2016. I have not tried to sell to other stores, yet,” she continued. “I guess you can say I am not in other stores by choice. I am still rather small and looking forward to meeting with potential buyers at Curve expo this August. It is also important to note that between Amazon and www.justinjeanpjs.com, I have sold over 1,000 sets in less than a year (October through June) with little marketing, mostly word of mouth and positive reviews.”
For the show and upcoming markets, “All styles will be available in most prints on the website, as well as new prints for F/W 2017 and S/S 2018,” said the designer. The “Fall/Winter theme is based around men’s dress shirt/suit prints (Think pinstripes, hounds tooth, and polka dots.) All pajamas include a copy of our story, as well as a coordinating bow scrunchie (hair tie). Fabric is 95% rayon 5% spandex.”
“F/W 17-18 will be available to ship by no later than September 1st, and will all come in the “Brooklyn” (two piece long sleeve/pants).”
“I currently have limited inventory in stock for all nightdresses and S/S pajama sets and would be happy to provide a sample, free of charge, to potential buyers before the show in August. I can also take small wholesale orders for immediate delivery.”
Raja added that her Fall/Winter collection was “inspired by my husband’s favorite clothing. He always dressed to impress! The pinstripe print will come in this season’s favored colors of bright red, gold, white and black. This will be our festive holiday print that is versatile enough to wear all winter long. Available in children’s and women’s sizes. (Justin had this crazy pinstripe suit that was so out of his comfort zone, but when he wore it, everyone complimented.)”
“The oversized hounds tooth print is a monochromatic royal purple, which will also be available in women’s and children’s sizes. This print was my husband’s favorite dress shirt print. Lastly, the polka dot print - a white base with an adorable pastel rainbow of polka dots to symbolize hope, love and unity in our world. This will be available in newborn-women’s XXL. (Justin wore colorful polka dot socks with his suits every day on his commute to NYC for work.) S/S 2018 samples will also be available to order, for February delivery, in the season’s trendiest prints and including solid colors.”
Asked why retailers should consider the collection, Raja replied, “1) I stand by my brand and am a woman of my word. The quality of Justin Jean PJ’s is impeccable. It took me one year to perfect my designs and no corners were cut. I was raised by a dressmaker (Jean), my Italian maternal grandmother. Anything named after her MUST be perfect and if for some reason it isn’t, I will make it right at all costs.”
“2) I am in this because it’s my passion first, not to fill my bank account. The love and thought that has gone into every detail is immeasurable. I want to grow my brand awareness and meaning, provide the most up-to-date fashion at a reasonable price, build relationships with buyers in all capacities, and most importantly, be able to honor my late husband and grandmother for many years to come.”
“3) Justin Jean Pajamas are unique and have an inspiring back story and meaning. My story and symbolism (ruffles, heart on sleeve) is a great way for stores to engage conversation with their customers, and encourage all to #ROCKTHERUFFLES.” (She explained the latter is “a campaign I created to encourage women and girls to live their lives with authenticity, integrity, and passion (the reason for the three ruffles) - and to wear their heart on their sleeve, always.”)
Raja concluded that “Boutiques will love all of our styles. I have been told by many that they bought my pajamas as gifts for a special person in their life. My pajamas are happy and cheerful. They will instantly brighten someone’s day. (The whole reason I created them.) The best way to describe my brand in three words would be: fun, comfortable, inspiring.”
Contact Raja at email@example.com — NM
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