(Filed Under wholesale Sleepwear News). The Kersheh Group, the Montreal-based sleepwear, underwear and swimwear producer, has signed a licensing deal with LaurDIY, a YouTube personality, for a collection of onesies (here referring to loose-fitting casual jumpsuits for adults).

According to the announcement “A capsule collection of Lauren’s signature onesies will feature familiar character faces such as a narwhal and other kawaii animals that play a role in LaurDIY’s brand.” The collection is expected to reach “consumers for Holiday 2017.”

Kersheh produces the Sleep Riot brand and “Lauren’s personal brand, voice and vibrant content themes complement the DNA and aesthetic of the Sleep Riot brand,” declared Allison Jurow, senior director merchandising and creative at Kersheh. “Her ability to meaningfully engage with the brand’s core demographic coupled with her love for onesies makes this a perfect match.”

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Published 06-19-2017 by -