(Filed Under wholesale Lingerie News). A new three day lingerie show is being planned, to launch in March 2018, operated by at least one of those who were involved with the recently shuttered International Lingerie Show (ILS), which closed at the start of this year.
The exact show name, dates, price, venue and the identity of all the backers behind the show had not been revealed as we went to press. But John Pace, who is serving as the lead contact and salesperson (and who was a key player at the ILS) told BODY more details will soon be announced.
A group of ten of the so called “sexy” lingerie firms, including some of the more prominent players in that part of the business, pulled out of the September 2016 ILS and shortly thereafter announced the creation of a competing show, Altitude Intimates, to launch in the spring of 2017. These 10 companies own the Altitude show. In response, Jeff Yunis, the principal owner of the ILS, decided in late December to close his show and cancel the upcoming event, which had been scheduled for April, 2017. Meanwhile, the Altitude show, a two day event with about 90 exhibitors, debuted that same month.
Jeff Yunis told BODY that he is not an owner of the new event, but is serving as a consultant. He added that he had sold the new show, for $1, the rights to use a reference to the ILS. That means the new event’s name may be appended with the words: “by the International Lingerie Show.”
Pace claimed he has already contacted “150 to 200” potential exhibitors and that “everybody’s response, other than one or two, has been absolutely tremendous.”
“I have a lot of people out there waiting for contracts.” Those contracts will go out as soon as the show details have been solidified.
Pace declared, “In a couple of years I will build it up to a couple of hundred exhibitors. I am so happy and pleased by how receptive people have been when I have contacted them. The reaction has been tremendous.”
Pace promised the new show will be “professional and organized, something that they [the retailers] will be proud of.”
“We are going to concentrate 100% on the retailer,” he continued. There will be special promotions to help “minimize their expense,” as well as “a lot of advertising” and emails to keep the retailers and exhibitors informed. “There will be somebody within the team to contact the retailers on a regular basis,” he promised. “We are going to make sure the retailer is the number one priority. We are going to make sure the retailer is going to see new exhibitors so there is a reason to come.”
Contact Pace at email@example.com or by phone at (704) 662-8793. — NM
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