(Filed Under wholesale Lingerie News). Michael Moreira is planning Sexy in Miami, a consumer event described as a “fashion weekend,” to be held February 10 and 11, 2018 at the Mana Wynwood Convention Center in the Miami Design District.

Moreira, who was president of the recently closed International Lingerie Show (ILS), told BODY he is looking to sell booths to about 75 vendors in the lingerie, swim, dancewear, shoe and junior dress categories (at $2000 for a ten foot by ten foot space.)

The event will hold hourly fashion shows, each lasting “15 to 20 minutes,” as well as feature “four bands each day plus DJs.” There will be food trucks, complimentary wine, gift bags, and coupons for show specials, he said. Tickets are $20 if purchased in advance, $25 at the door.

Moreira emphasized the show dates are “in the high season” for Miami. “All the snow birds are here,” he continued, noting the event will be held just before Valentine’s Day and “the beginning of the buying season for swimwear,” as well as a few days prior to two major annual events: the Coconut Grove Art Festival and the Miami International Boat Show.

Moreira said he has a “target goal of 14,000 attendees over two days,” and promised “heavy marketing” to bring in consumers. He is planning to have a local radio station “doing a remote from the show.” He is also providing discount rates at two hotels, “one high end, the other a lower priced” location. Contact him at 786-525-4505 or sexyinmiamifw@gmail.com. — NM

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Published 06-27-2017 by Nick Monjo