(Filed Under wholesale Lingerie News). A new name, “The New International Lingerie Show” (NILS), and a location, the Westgate Hotel in Las Vegas, have been announced for a trade show planned to debut next spring. BODY had reported the event last month.
A further measure of the seriousness of the planners is that they have begun running paid advertising in the trade.
Still not finalized are the show dates and prices. As we revealed last month, John Pace is the lead contact and salesperson, but the rest of the ownership and full management structure still have not been publicly disclosed. Jeff Yunis, the principal owner of the original International Lingerie Show (ILS), has insisted he is not behind the new event, but is only serving as a consultant. He told BODY that he sold the new show, for $1, the rights to use a reference to the ILS.
The NILS, which had considered, for a time, the name “Climax by International Lingerie Show,” will focus on the makers of sexier and less expensive intimates and costumes, as well as adult products. Such was the case with the original ILS, where Pace was a key salesperson.
He explained, in a letter to BODY, “We chose this hotel because the rooms, exhibition area and restaurants equal anything on the strip at much lower costs that we will be able to pass along to both exhibitors and attendees.” The location was formerly the Las Vegas Hilton.
Pace added, “This new show will focus on offering an affordable option to both industry retailers and manufacturers. Room rates will be far lower than now being offered and exhibitors will find the show far more profitable than those lingerie shows now in Las Vegas.”
One obvious show competitor next spring could well be Altitude Intimates, which is planning to hold its third event in April 2018, at a hotel on the Vegas strip. Altitude is owned by ten lingerie and costume companies which had formerly exhibited at the ILS).
For its two day show this coming September, Altitude is offering exhibitors hard wall booths, among other amenities, but has prices that are higher than what had been offered by the ILS in the past. For example, for its September, 2017 show, its second event, Altitude is offering a 50 square foot booth for $3500, a 100 square foot booth for $4900 and a 200 square foot booth for $9500 according to an official contract supplied to BODY.
Booth prices for the three day NILS in April, are expected to be somewhat less, but they had not been finalized as we went to press.
Speaking about the NILS next spring, Pace stated, “Of course there will be a party, lots of good food, a chance to meet with fellow buyers and exhibitors and seminars that will aid both buyers and sellers.” Contact him at firstname.lastname@example.org or (704) 662-8793. — NM
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