(Filed Under wholesale Men's Underwear News). Canada-based 2UNDR has just introduced a collection of licensed National Collegiate Athletic Association underwear for men.
The new program is of particular interest, in part, because of the marketing success Pink achieved when it put college names on its women’s apparel.
According to Jack Curry, who heads the exclusive U.S. sales organization for the line, the schools initially signed include: “Michigan State, Michigan, Utah, Iowa, USC, Miami, Virginia, Oregon, Tennessee, Oklahoma State, UCONN and Colorado.”
2UNDR explains on its website that its original, patented underwear design was “inspired by the kangaroo-pouch,” adding that “using the most advanced construction techniques and materials, we were able to separate your equipment from your body to reduce unwanted skin-on-skin contact.”
Founded in 2012, the company has previously offered an extensive line of boldly patterned athletic oriented underwear in several categories: performance, elite performance, training, luxury and every day soft. Styles come with three inch, six inch and nine inch legs and range in retail price on the company website from $20 to $35.
The college logo collection is initially available in “our #1 seller Swingshift 6” boxer briefs for fall 2017 in these schools. Some are in multiple color combos (primary and secondary colors),” Curry wrote BODY in an email. The briefs are designed to retail for $32.99.
“We are adding over 12+ more schools for 2018. Some, as an example, who have committed so far to going forward are: Florida, West Virginia, Nebraska and Arizona State. In Fall 2018, we most likely will offer, in select schools, our Powershift elite athlete model, used for workouts, hiking biking running, and heavy sweat activities, that features Coldskin by Garmatex in them.”
According to the sales executive, 2UNDR has branched out from underwear, adding “long johns, loungewear, T shirts, hats, bags, socks” and bags.
Jack and his son Jeff Curry, co-owners of J. Curry Marketing Ltd., can be reached at email@example.com, (484) 903-3179; or firstname.lastname@example.org, (484) 903-3626. — NM
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