(Filed Under wholesale Lingerie News). Shapeez will debut its latest product, the Comfeez bralette, at the upcoming Trendz Show at the Palm Beach County Convention Center (October 28 - 30).
The Comfeez will come in just five sizes and feature removable cups. As with all the company’s bras, it is based on the patented design concept, invented by co-owner Staci Berner, that eliminates the look of bulges and back fat, while at the same time providing full bra support and slimming and shaping benefits.
“A lot of our customers told us they don’t want underwires,” said the other co-owner, David Berner, in explaining the latest introduction. “So while we based this bra on our same high back design, we used removable foam cups, over which we have fused a fabric covering. This pocket bra can be worn with or without the cups and comes in sizes small, medium, large, extra large and 1x.”
In addition to meeting the needs of its consumers for a comfortable, casual bra, the Comfeez bralette also serves as an easy way to introduce retailers to the Shapeez family of products. “The small number of SKU’s makes it very easy for stores to stock,” David Berner noted. “And once they see how consumers take to our products, we expect those retailers to expand into the whole Shapeez collection.”
“The Comfeez will also expand the age range of our consumers, because bralettes do tend to add a younger consumer to the mix.”
Another appeal to consumers is that the new bralette will have a lower pricetag than other Shapeez products. The firm is currently finalizing the retail prices for the Comfeez, but Berner expects them to fall between $30 and $40.
Shapeez currently markets 11 other bras and one slip. But, as reported in BODY, it also about to introduce Suddz, a lingerie wash, as well as, for the first time, a line of bottoms. “All these introductions will give retailers new opportunities to build on the sales they are already generating from the existing family of Shapeez products,” declared David Berner.
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