(Filed Under wholesale Lingerie News). Oh La La Cheri is expanding its offerings for 2018, adding a new “capsule loungewear” group, growing its recently introduced Real Lingerie line, and adding updated and higher priced bridal pieces to its new Kaviar label.

In an interview with BODY, owner and lead designer Nicolas Attard explained the new loungewear group will contain 20 to 25 pieces, wholesaling from $10 to $25. “The group includes robes, rompers, boy shorts, pants in modal and light jersey.” He added the line will focus on unique prints. “Every day wear. Fashion that is sensual, young, trendy. For the girl who wants something cool, comfortable.”

Attard said the aim was also to provide a mother “with something for her daughter that is fashionable, but not a $150 robe for an 18 year old girl.” Delivery for this group starts in January.

The designer said the idea to move his bridal pieces under the Kaviar label he created earlier this year, came with the realization that his customers will “pay more for something different, something that provides an alternative. That is clean and creative. They will spend more for exceptional things.”

This new Kaviar bridal line is composed of “eight groups of curated pieces that are different and breathtaking,” said Attard. Wholesale prices range from $17 to $30.

Earlier this year, when he created his Real Lingerie collection, Attard said he was aiming to sell it to mainstream lingerie and apparel stores. “It is sensual without showing at lot. Pieces can go to work and go to school.”

But in addition to selling into the mainstream, “the reaction has been strong in the adult stores as well.” He said he has seen a parallel trend where his sexier lingerie has been gaining ground in more conservative, mainstream stores. — NM

more wholesale Lingerie News >>

Published 11-14-2017 by Nick Monjo