(Filed Under wholesale Lingerie News). Undress Code is a new Polish intimates brand, with a modern look and presentation, that is coming to Curve in New York.
The label has not yet been offered by U.S. retailers, but has already done “pop-up” shops in “department stores like Galleries Lafayette and Printemps,” in Paris, and is sold in other “prestigious boutiques in Paris, London, Vienna, Tokyo, Tarifa (Spain), Shenzhen and Warsaw,” according to co-owner Izabela Godlewska, who runs the firm with partner Kacper Zielinski.
“The main inspiration for creating a lingerie brand was my experience of working in a big consulting company which is associated with a fast pace of life. At that time I started looking for underwear that would meet my new expectations, that would be reliable, comfortable and get me a modern, fashionable feeling. I couldn’t find it, so I decided to create it. The need also appeared to be a need of my friends. We didn’t want to wear sexy lace every day. We wanted something that matches our styles. After creating first pieces I discovered that our lingerie is not just a part of clothing. Wearing it made us feel a little different, more confident and just closer to our own selves. This led us to the values and whole philosophy of the brand.”
“What we’re trying to achieve though,” the designer continued, “is to empower women to think about their convenience and believe in themselves, being pretty enough, smart enough, educated enough, valuable enough and show ourselves that we simply can. On the top of that, we want our products to be a symbol of the modern and entirely fulfilled female, whom we will gladly support as a brand, being present during women initiatives and supporting women’s foundations.”
The line includes bras (average U.S. prices are $32 wholesale, $75 suggested retail), panties (wholesale $24, retail $55), bodywear (wholesale $55, retail $130), kimonos (wholesale $85, retail $200) and shirts. A link to the collection to be presented at Curve can be found here: https://www.dropbox.com/sh/yq2doqoahha6rge/AADihOAKSomEp3eEK-w4j6ALa?dl=0. Contact Kacper Zielinski, firstname.lastname@example.org, +48 793 193 278 for sales information.
In addition to the upcoming Curve show, the brand, which has only been on the market for a year, has exhibited at the Salon de la Lingerie in Paris and Dessous London. Moving forward, “We expect to find new collaboration opportunities with department stores and multi brand boutiques as well as high-premium online platforms.”
“Undress Code was created for a woman - powerful and feminine,” summarized Godlewska. “For her we created the collection of EMPOWERING PIECES. Our products are modern, comfortable and fashionable. The pieces are perfect both as lingerie and an element of clothing to wear on daily basis.” — NM
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