(Filed Under wholesale Lingerie News). Changewear is a patented new lingerie concept which allows women to quickly alter the look of their bra with changeable colored cup inserts and bra straps. The bras are made of special lace through which the various colors can be seen.
“With the market demanding change in personal apparel, adaptability and something unique, Changewear introduced their first products in 2017 to offer women fashion forward styling with comfortable change,” according to Michelle Judson the CEO and inventor. “The Changewear bra also addresses the needs of women wearing prosthetics.”
“Not only do women seek foundations that fit and support, but also they want function and fashion. Changewear patented products change the color and look of your bra to create new fashions.”
The collection offers full support wire bras, structured support wire-free bras, and light support bras for 32-44 band sizes and A-G cups. With the company’s Colorfils kits, “you can now customize the color and style to suit you, and create unique fashion all in one bra! Changing your style is easy; simply switch the color of the Colorfils bra cup pads out of the bra pocket to change the color, and change out the color detachable bra straps to start designing your own style!”
The bras themselves are available in “delicate pink, white, nude, ebony, and black. Changewear is all-inclusive to skin types,” according to Judson. “Colorfils kits release new colors every three months staying current and ahead of fashion trends. Changewear bras and Colorfils allow for repeat purchasing.”
Matching panty sets are also available in bikini, hipster, and thong styles in sizes from XS to 4XL.”
According to the designer, “Changewear bras can be worn under mesh body suits to add pops of color changing the look of a garment. Changewear loves to be seen! This is not just for wearing as an undergarment. The Colorfils pads offer great coverage for nipple issues, and offer additional support and shaping,” and the “patented pocket cup allows the product to be worn with silicone inserts or prosthetic breasts.”
“The Changewear bra is able to function as a nursing bra due to the detachable straps allowing for ease and discreet nursing. Wire free comfort that supports and adjusts as breasts change during nursing.”
The bras come to stores “packaged in clear cellophane bags on black logo hangers.” The Colorfils kits include “dual colored cups in shocking pink and white with two sets of matching color straps. Colorfils are sold with an organza bag for storage and bra care” and also come with a “style guide showing customers how to style and wear the Colorfils accessories.”
Judson noted that consumers will “return frequently to purchase additional Colorfils kits in new seasonal and fashion colors. This adds additional revenue in an accessory category with additional ROI for boutiques while reducing the inventory of unsold bras in fashion colors.”
The designer stated her mission is to “Create innovative fashion-forward lingerie for women all around the world. We believe in exceeding our consumers expectations by providing quality, supportive and trend setting lingerie with excellent customer service, and we achieve this through strong, quality partnerships for success in meeting and exceeding our shared vision and mission.” Contact the company at 503-777-2159 or email@example.com.
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