(Filed Under wholesale Lingerie News). LuminoGlow, recently introduced to stores in the U.S., has just added packaging for the collection, something retailers have requested.
The colorful new envelopes clearly depict how each style looks in normal daylight — and when the room is dark.
Launched in 2009 in Australia, LuminoGlow first established retail markets in that country and in Europe, then focused on direct to consumer sales elsewhere in the world before introducing the line to retailers here. The brand is owned by founder Jan Hawley and James Sutton.
The lingerie, which is usually soft white, is composed of two fabrics. The lace, which glows a soft green in the dark, “is made up of 30% polyester, 60% polyamide and 10% elastane which gives it just the right amount of stretch and support,” explained Hawley. “The accompanying non-glowing Italian fabric we use feels so soft against the skin, like tissue and it is 70% polyester and 21% elastane and is a woven stretch crepe fabric. Those in the know will immediately recognized it as being the holy grail of lingerie fabrics. Combined together these two fabrics have made a simply stunning lingerie collection that not only looks feminine but feels soft to touch and against the skin.” Wholesale prices range from $9.05 to $16.45, and are sized small, medium and large.
“The collection is made up of bras, thongs, a scanty lace body piece, suspenders and a lace cuff, all priced very fairly,” continued the founder. “The collection is currently available in soft white however when the lights are off and the lace is glowing, the soft lace swirls change to a mix of soft white and green which looks heavenly especially over the fabulous contours of the body.”
She added the “glow effect will last literally for years,” so long as it is laundered by hand in warm water, “drip dry in the shade and no ironing (that’s the best part!).” The founder’s personal lingerie, “still glows as brilliantly today as it did three years ago and will, without doubt, go on for even longer.”
Asked about similar products in the market, the owner replied, “Nobody else has such fantastic quality lace that glows in the dark. Naturally, it’s Italian made and the Italians have had generations of producing the best, most stylish of products!” Contact LuminoGlow Lingerie at email@example.com and 011 61 427 537 879.
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