(Filed Under wholesale Lingerie News). Not long ago, Michelle Judson launched Changewear, a new lingerie concept which allows women to quickly alter the look of their bra with changeable colored cup inserts and bra straps.
The line is expanding, and Judson discussed the extensions and her motivation behind the idea. “I was looking for apparel that could be an expression of my style, mood and personality. I was looking for a way to change the color and style of my bra and do it over and over in the same foundation, kind of like DIY styling. I patented this concept and we launched last year.”
“This year,” she continued, “we are launching three new collections from seamless t-shirt bras, longline full-cup and wire-free basics that all use our patented technology to change the color and style giving consumers the personalization that they are craving. Our corporate office is in Portland, Oregon which gives us access to the best in the industry in materials, design, performance and technology with both Nike and Intel in our city.”
“For customer we provide a line of products that can adapt quickly to meet their style and mood. This places the individual in control of their module wardrobe providing a reduction in waste, increased drawer space and increased value proposition. Changewear gives women everywhere a place to own their personal brand and look, a place to go after their dreams, a place to push themselves to achieve their own personal best and love their bodies through everything.”
Turning to the advantages for stores, Judson explained that “Changewear provides a new revenue stream for retail with a more efficient manufacturer-retail-customer model. Our brand gives your customers products they need and want. The challenge within retail is in balancing inventory and avoiding being left with overstock in seasonal trend colors. Changewear helps solve this dilemma by allowing you to carry the fashion forward styles and colors for your customer. Changewear’s patented products and Colorfils colors kits give you on trend dual-color bra pads and straps in smaller quantities therefore reducing your chances of overstock and significant discounting. Changewear sells wholesale which gives you the opportunity to capture the sales in your store.”
“I hope you enjoy the surprise and delight as much as I do on your customer’s face when they realize there is something in intimates made just for them. Comfort, fit, style and personality all in one brand!” 503-777-2159 or firstname.lastname@example.org.
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