(Filed Under wholesale Lingerie News). Since Dominique, a brand focused on the needs of the specialty retailer, launched over a decade ago, a growing segment of its business has been serving the needs of women during that most special of all occasions: weddings.
“Dominique Bridal currently has 12 bridal styles available for drop ship and fulfillment,” explained owner Michael Chernoff. “We have four new styles currently being developed. Of those, we have two that are in final development, in the testing phase.”
Asked how his expertise in the category came about, he replied, “the Dominique Bridal line has simply expanded over time. We have wonderful relationships with our stores and they let us know what their customers are seeking. Our design group creates options. One example is low back dresses. They have grown and grown in popularity, which created the need for more low back solutions. We try to offer as many solutions possible for as many body types and dress frames as possible.”
“Dominique is almost unrivaled in terms of the range of options and solutions we offer,” continued Chernoff. “Dominique Bridal has a dozen styles available in multiple color ways. Most of our styles are available in white, ivory and black. We offer several different varieties of bone as well. That is why I say we are truly unique and really unrivaled.”
Bras that complement today’s low back dress are, of course, a necessity, “but, more specifically, low back strapless - especially with A-line, trumpet’s, and traditional ball gowns. Most of our bridal styles are strapless convertible so as to be an option for multiple looks. Most of our corsets include detachable garters and have extra straps available for cross hatching, etc. We have long line corsets which are great for hip control and provide a beautiful silhouette beneath the dress. Long line bra’s also cover slip seams and can be altered to really smooth and support the lower back. We have push up styles as well as bridal bra’s for those looking for strapless support without the body smoothing.”
In all, Dominique offers A through G, 30-52 on most of its longline styles. Retail prices in the bridal collection range from $29.00 on bridal bra’s, to $79.00 for long line bridal corsets.
In addition to the extensive number of lingerie specialty stores that carry the brand, Dominique Bridal has, as would be expected, earned a place in many bridal shops across the country. “Dominique is a quality product and quality service oriented brand,” Chernoff emphasized. “All Dominique bridal styles are available for drop shipping. We provide same day service so the Dominique line is very small store friendly. You only need to carry a few units for fitting and we can drop ship directly to your customer. We focus on keeping all items in stock thus removing the need to carry large inventories and helps ease your cash flow. We have dedicated customer service representatives who are very knowledgeable and truly go the extra mile to assist our stores.”
Vice president Kevin Byrnes is the main sales contact for the brand; he can be reached at email@example.com, or (914) 595-4146.
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