(Filed Under wholesale Maternity News). Connecticut-based FIT2BMOM, a maternity active wear brand, recently made its debut hitting stores this past March.

Created by entrepreneur, fitness instructor and mother-of-two Christine Lavin, the company’s first collection features a variety of silhouettes including four tops, a long pant, a short pant, shorts, a skort, a track jacket and workout headbands.

“FIT2BMOM maternity activewear inspires a woman to embrace a fit, active lifestyle throughout her pregnancy and beyond, with functional-yet feminine clothing that both performs and pampers,” said the company. “Designed with technically-innovative Supplex fabric, the line combines the necessary moisture wicking properties that keep the body dry and cool during exercise, with the desired comfort and softness of leisure wear.”

Additionally, the products ensure a perfect fit throughout all stages of pregnancy and beyond because its tops and tanks feature 360-degree built-in shelf bras, adjustable straps and drawstring side-seam shirring that expands and shrinks alongside a growing or post-baby bump.

Bottoms offer roll-down waistbands and flat seams to “eliminate bothersome chafing.”

The products, which are available at select boutiques and online retailers throughout the U.S., retail at a suggested price point of $49 to $79.

FIT2BMOM’s products are currently available at twelve retailers throughout the U.S., including Alabama-based the Swanky Stork, California-based Due Maternity and Texas-based Pickles & Ice Cream.

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Published 04-03-2009 by Bruna Fernandes