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current news

CVS Now Selling Heidi Klum Solutions Line


Heidi Klum solutions products on CVS.com.
Heidi Klum solutions products on CVS.com.

(Filed Under wholesale Lingerie News). Naked Brand Group Limited, the result of the recent merger between Bendon and Naked, announced an agreement to launch its Heidi Klum Intimates Solutions Line in CVS stores.

Justin Davis-Rice, Naked’s CEO, said the deal is “a long-term strategic partnership with CVS Health, which has placed our high-margin Heidi Klum Intimates Solutions line in over 4,000 retail locations across the United States. This move greatly diversifies not only our distribution base, but our product offering as well, providing the Heidi Klum Intimates line representation outside of lingerie, but in a complimentary category. In the first year, we expect significant retail sales from this relationship with a gross margin profile much higher than our traditional product lines. We look forward to further developing our commercial relationship with CVS Health to include other brands and products across our diversified portfolio.”

According to the company, “The Heidi Klum Intimates Solutions line features an array of over 20 essential wardrobe and red-carpet-ready products from dressing tape and converters to strapless, backless stick on silicone bras.” It added that the products, which are sold in dark magenta colored packaging, set “a new standard in the category by fusing the fashion and cosmetics industries with a fresh and modern approach to brand positioning and packaging. The line is carried in the cosmetics department, which typically see the highest foot traffic of any department within a CVS Health location and represents the largest single retail footprint of any Naked Brand Group Limited licensed or wholly-owned brand.”

On the CVS website the company’s “Heidi Klum Intimates Solution Deep Plunge Bra” and “Heidi Klum Intimates Solutions The Wing Bra” were each recently offered at a retail price of $19.99.


more wholesale Lingerie News >>

Published 08-07-2018 by -

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