top shadow
BODY

To receive more info from Naked Brand Group about a particular product, Click on the photo (photo will enlarge).



Added: Aug 2015


Added: Aug 2015


Added: Aug 2015


Added: Aug 2015


Added: Aug 2015

current news

CVS Now Selling Heidi Klum Solutions Line


Heidi Klum solutions products on CVS.com.
Heidi Klum solutions products on CVS.com.

(Filed Under wholesale Lingerie News). Naked Brand Group Limited, the result of the recent merger between Bendon and Naked, announced an agreement to launch its Heidi Klum Intimates Solutions Line in CVS stores.

Justin Davis-Rice, Naked’s CEO, said the deal is “a long-term strategic partnership with CVS Health, which has placed our high-margin Heidi Klum Intimates Solutions line in over 4,000 retail locations across the United States. This move greatly diversifies not only our distribution base, but our product offering as well, providing the Heidi Klum Intimates line representation outside of lingerie, but in a complimentary category. In the first year, we expect significant retail sales from this relationship with a gross margin profile much higher than our traditional product lines. We look forward to further developing our commercial relationship with CVS Health to include other brands and products across our diversified portfolio.”

According to the company, “The Heidi Klum Intimates Solutions line features an array of over 20 essential wardrobe and red-carpet-ready products from dressing tape and converters to strapless, backless stick on silicone bras.” It added that the products, which are sold in dark magenta colored packaging, set “a new standard in the category by fusing the fashion and cosmetics industries with a fresh and modern approach to brand positioning and packaging. The line is carried in the cosmetics department, which typically see the highest foot traffic of any department within a CVS Health location and represents the largest single retail footprint of any Naked Brand Group Limited licensed or wholly-owned brand.”

On the CVS website the company’s “Heidi Klum Intimates Solution Deep Plunge Bra” and “Heidi Klum Intimates Solutions The Wing Bra” were each recently offered at a retail price of $19.99.


more wholesale Lingerie News >>

Published 08-07-2018 by -

Related Articles

Naked: ‘$270 Million In Cash And No Debt’
Naked: $46.9 Million In GameStop-Style Surge
Naked: Big Sales Drop, While Losses Continue
Naked Sells Naked Brand, Exits Heidi Klum
Naked Sales Fall 26%, Losses Hit $18.8 Million
Naked Faces Ongoing Lawsuit From Investor
Naked Gives Up More Shares To Buy FOH
Naked CEO, Armistice Capital Invest $3.4M
Naked Not Getting $25 Million Investment
Naked May Land $25M Sapinda Investment


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2021 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2020 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow