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Ivette Bridal: Successful Specialty Store Network


The Backless Body (left) and another Ivette Bridal style.
The Backless Body (left) and another Ivette Bridal style.

(Filed Under wholesale Lingerie News). The Ivette Bridal intimates collection, launched in 1970 in Barcelona and only recently introduced in the U.S., has succeeded with a network of strictly controlled specialty stores.

And this sales model, in addition to the high quality and reliability of the brand, has led to profits for the retailers involved. “The essence of the company is a group of passionate people that create collections to be loved and present them to clients that become friends,” declared Tatyana Ponomareva, co owner of the Valens Group, the U.S. distributor.

“Ivette is the lingerie line inspired by the Spanish bridal heritage with a Mediterranean ambiance. Every year we choose the most charming laces from Italy, France, Austria and Switzerland to create a new collection in the Barcelona atelier. The production is designed and controlled in Spain by artisans,” she continued.

“Ivette bridal is meant to seduce the bride with some exclusive details to make her feel pretty on her special day and feel romantic on that unique night. The lines include strapless and low back bustier, bras, matching garters and stockings, satin gowns, briefs, thongs and baby dolls.”

Before launching in the U.S. and Australia in 2015, the collection was sold in bridal shops and boutiques in Spain, England, France, Belgium, Germany and Austria. According to Ponomareva, “Ivette Bridal is not sold online, and only sells through distributors that sell to shops.”

A key item in the collection is the “Backless Body,” designed for “low cut back dresses, gowns and bridal dresses. It delivers shape, support and the design allows movement with confidence. It was created for women who purchase low back dresses for evening galas, holiday events and weddings. Then they search for a foundation that delivers shape and support.”

The bodysuit wholesales in the U.S. for $93.00 with a suggested retail price of $217.00. It comes in a variety of sizes in Silky White.

“All Ivette products are shipped in boxes, light grey with the Ivette Bridal logo, with the product wrapped in high quality tissue paper.” For information contact ValensGroup@verizon.net, (888) 982-8949.


more wholesale Lingerie News >>

Published 08-28-2018 by -

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Ivette Bridal: Successful Specialty Store Network


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