(Filed Under wholesale Lingerie News). Changewear, the lingerie company with a patented concept that allows women to quickly alter the look of their bra with changeable, colored cup inserts, has introduced its new Samantha Collection.
The new design features “an under wire t-shirt bra, fully lined to style with fashion trend colors through our patented breast pocket system,” explained owner Michelle Judson. “A customer can even use a prosthetic in the pocket. This can also be a helpful feature for women looking to balance breasts lacking symmetry in cup size. Straps can adjust to be worn three different ways, bringing more value and wardrobe options.”
The Samantha bra has a “deep front-V” and is produced with “ beautiful Flora pattern lace that offers a refreshing update to traditional lace patterns. Each bra fits three ways. This product optimizes use and product to wardrobe need. It is a more sustainable option for the consumer, minimizing the number of bras she needs to own.”
For example, the The Samantha collection is available in:
● Black NYX bra body with Coffee/ NYX Black Colorfils padded cups.
● Dream White Bra body with Lavender/Dream White Colorfils padded cups.
● Bisque bra body with Champagne Rose/Bisque Colorfils padded bra cups.
Colorfils Kits are sold as an accessory item for the bras. Kits are offered in 3 color stories.”
The Samantha bra is matched with the “Samantha Bikini Panty, which offers a fuller cut, in comfortable fabrics with just the right amount of stretch to accommodate different forms.” The bra wholesales for $31.55; the panty, $7.65; and the Colorfils sets are $9.00.
“Changewear is a brand focused on how women value themselves and their communities,” explained Judson. “We know that CHANGE happens WHERE you are. We share these stories via our blog, Change Where You Are. Content focuses on strong women that nurture, support, and slowly change their communities for the better. We know that positive change happens one step at a time.”
“Changewear also believes in supporting, sustaining, and creating options for the community. We have developed a program within our local high schools, providing bras to young women who may lack finances to buy a supportive bra. The staff also educates about how to fit a bra and purchase for the future. The simple act of owning a well-fitting bra boosts the confidence and self worth of these young women.”
“Our second community venture is close to the founder’s heart. As a breast cancer survivor, she knows how difficult the treatment process can be. We have partnered with Fighting Pretty, a national nonprofit that gives pretty pink boxes of strength, beauty and hope to women battling breast cancer. This gift is a perfect way to kick-off the season of giving!”
Judson described the Changewear customer as “a fun, strong woman. She celebrates self-expression, art, fashion, and color. She values comfort, style, and quality. Our customer base spans all age groups. The Baby Boomers love the easy versatility of our wire-free options. Our bras are great for traveling! The millennial and Y generations like the opportunities for self expression and a custom look offered by the styling and color options. With limited income in this sector, it’s a sensible option. We also have a focus on breast cancer survivors. We offer a fun alternative to a woman who may have had just one breast removal.”
Another style offered by Changewear is the wire-free Scarlett bra in Delicate Pink, sized in traditional bra/cup sizes. This style offers more support and shaping than a bralette with more fashion style options than any other product on the market. This bra has an average of a 1.5” lift. Great for breast cancer patients after post op. The Scarlett collection is available in Delicate Pink with Nude/Coffee Colorfils padded bra cups.”
A wide range of sizes are offered. “The Scarlett collection is 32C-DD, 34B-DD, 36A-DD and 38B-D. The Samantha collection is 32C-DD, 34B-DD, 36B-DD and 38C-DD.
The company carries an extensive inventory. “Changewear is able to ship out next day from orders received before 5pm PST from our warehouse. Changewear also offers drop ship options on larger orders to your warehouse. Contact the company at 503-777-2159 or firstname.lastname@example.org.
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