(Filed Under wholesale Lingerie News). Hidi Lee has joined Dreamgirl International as vice president of private label design, CEO Barry Revzen told BODY.
Lee’s most recent previous job was as senior designer for Lily of France, a Vanity Fair brand. She has also worked at a number of other firms including Felina, Vogue Brassiere and Triumph.
Revzen is on a mission to significantly expand Dreamgirl’s private label business among mainstream retailers and department stores, and “the hiring of Hidi Lee is another step in that process. She is a highly experienced designer who has worked with all the stores over the years. She has great technical knowledge and is known for her innovation. We expect her to be a great asset.”
Revzen has recently returned Dreamgirl International to profitability and has set his sights on building new business relationships for the company.
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