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Underwear Unmentioned As PVH Reports 2018


(Filed Under wholesale Lingerie News). The words “underwear,” “intimates,” “Warner’s” and “Olga” were not mentioned even once in PVH’s recent press release announcing its Q4 and full year 2018 financial results. Neither were any of those words included in the 41 page report filed with the SEC.

Yes, the company still does sell millions of dollars of underwear and intimates each quarter. But apparently the categories are not so top of mind anymore at PVH.

Finally, in the conference call to discuss the results with analysts, CEO Manny Chirico uttered the word “underwear” once, and only once (the entire transcript runs 12 pages). But again, no “intimates,” “Olga,” or “Warner’s.”

“Our exciting new campaigns for spring 2019 launched in February and I hope you have had a chance to see it across social media. The campaigns featured Kendall Jenner, Shawn Mendes, A$AP Rocky and Noah Centineo in Calvin Klein jeans and Calvin Klein underwear. We believe the campaigns goes back to Calvin Klein’s roots highlighting our iconic products with a more seductive and provocative aesthetic,” he declared.

“The impressions and engagements experienced with this campaign has been amazing and it has generated ten times the buzz of the Kardashian-Jenner campaigns from last year.”

Meanwhile, PVH as a whole reported earnings of $158.4 million on sales of $2.360 billion in the quarter ended February 3, 2019, compared to $107.9 million on sales of $2.381 billion in the same period last year. For the entire fiscal year the company earned $744.6 million on sales of $9.154 billion, compared to $536.1 million on sales of $8.439 billion in fiscal 2017. — NM


more wholesale Lingerie News >>

Published 03-28-2019 by Nick Monjo

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