(Filed Under wholesale Lingerie News). Ipomia, the lingerie company from Sweden that offers bras specifically designed for women who have undergone breast augmentation, is expanding in the U.S. after an initial exhibition last year at Curve.
“A regular bra is made for natural breasts. And the main focus is to push and squeeze to make those breasts look good,” founder Cecilia Kadar told BODY as she began her explanation of what sets the line apart. “Implants already have a perfect shape but need great support and the bra to be embracing. That is why we have turned the bra making upside down and worked with materials and construction to make a perfect fit.”
Ipomia bras “look like regular bras, but the fit is different. Since we do work with creating perfect support, all of our bras are usually very popular for regular customers too with fuller bust since they need the great support. Implants, over time, that are not given the proper support will, due to gravity, begin to migrate. Therefore it is important to have a proper bra with great support when having implants.”
The company offers four bras for women with implants: the “Bare Balconette Bra,” the “Light Lux Bra,” the “Sensual Simplicity Bra,” and the “Light Lace Wireless.” Suggested retail price for the first three bras is $68. The latter retails for $66. Sizes in the collection range from 32 to 38, B to DDDD. All the bras are offered in black, some also in almond. The collection includes a half dozen styles of matching panties.
Orders for U.S. stores are shipped from a facility in Philadelphia. Contact info: email@example.com or (646) 741- 8639. Several U.S. stores already carry the collection, including Cherry Blossom in Washington.
The idea for Ipomia came to Kadar following her own augmentation surgery in Sweden in 2011. “Post augmentation, I was introduced to a new world of lingerie. Practical, supportive, and much needed. But oh so boring,” she explained on her website. “For three months, my new bust was hidden in dull sports bras, hard to cover up. It was warm and uncomfortable and certainly did not complement my new shape. Sick of training bras or covering sports bras, I decided to create what I wanted. Beautiful, sensual bras, with the same support and comfort as the medical bras on the market. Bras comfortable and supportive to be worn from day one, right after augmentation, and beautiful and sensual enough for every day after that.”
Kadar collaborated with three other co-founders to create the collection: fashion designer Melika Zavareh, and two plastic surgeons, Dr. Per Hedén and Dr. Riikka Veltheim.
The name of the company was “inspired by the morning glory flower and its Latin name “ipomoea.”
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