(Filed Under wholesale Lingerie News). BODY Magazine publisher Nick Monjo interviewed Raphael Camp, CEO of Eurovet Americas, about the upcoming shows scheduled this summer and fall.
MONJO: What can you tell us about the location of Curve in Las Vegas in August, now that all the MAGIC shows will be located all in one place at the Las Vegas Convention Center?
CAMP: The CURVELASVEGAS show floor will be in the North Hall of the Las Vegas Convention Center aligned with the MAGIC show. The show will be located in the contemporary women’s market section, next to Project Women’s.
MONJO: What are some of the benefits to having the shows all in one place?
CAMP: It is definitely beneficial for both attendees and our brands. Our brands will have access to RTW buyers that are on the MAGIC show floor, in addition to the typical lingerie retailer in attendance. For retailers, it is beneficial since they will have more time to explore the show floor since they will not have to travel between two different venues.
MONJO: What do you have planned for the Vegas event?
CAMP: The Curve summer show is very strong with swim vendors in Vegas. This upcoming season we are reinforcing our partnership with Informa and will create a whole Resort and Swim section welcoming new categories of exhibitors. We are also working on creating a panel discussion in collaboration with the Informa event team on the topic of inclusivity or including intimate apparel in RTW stores. This panel will aim to feature influencers, brand speakers and retailer participants to discuss the topic. This event is in the works and final details will be released shortly.
MONJO: Turning to the New York show this summer, can you list some of the new and continuing events, seminars and other happenings?
CAMP: We have very exciting new activations coming to CURVENEWYORK this summer. Areas on the show floor will include a special lifestyle section where all vendors will be selling cash-and-carry, an updated trend area to serve as a product discovery tool for attendees and other fun activations! The opening keynote speaker, Lynn Switanowski of CBCG, will address the topic of how to increase sales through the process of maintaining inventory at the correct levels, variety, and price point. CURVE will bring a workshop on Retail Factors to Drive Sales with retail partner Stole My Heart, to speak to factors such as interior design, complimentary product categories and pop-up events used to create a complete consumer experience. We are excited to continue the discussion on Inclusivity in the Intimate Apparel Industry and spin the focus towards a merchandising and marketing point of view.
MONJO: Will all the events that were in place in February continue for August?
CAMP: CURVENEWYORK will continue to bring a diversified event schedule featuring panels, workshops and keynote speakers. The complete schedule will be released in the next month. The new event launched in February — ‘New Brands at CURVE – A Shark Tank Style Event’ — will return will a new lineup of brand pitches! The former Concept Lounge is getting revamped into a Trend Lounge that will focus on key product trends in the Intimate Apparel industry and serve as a brand discovery tool for attendees.
MONJO: What do you have planned for the INTERFILIERE show this fall?
CAMP: Interfiliere New York will take place in an all-new location at the Javits Center River Pavilion on October 16-17. The extended two day format will continue to give attendees ample time to explore the show floor and meet with mills. The show is in development of creating some exciting new panel discussions in collaboration with LIM College. These discussions will be in collaboration with the students of the school and be focused on the topic of sustainability in the textile and manufacturing industry. More information will be released on the show in the coming months.
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