(Filed Under wholesale Lingerie News). Adore Me has launched a digital promotional campaign, “Adore Me Adores You,” featuring trans gender activist and author Gigi Gorgeous, benefiting the Trans Wellness Center and focusing on the WorldPride event.
The lingerie retailer stated, “Adore Me is proud to have 150 employees, together with allies of cultural diversity and of the LGBTQ+ community, walk the NYC Pride March,” which was held on June 30.
“The campaign will lift stories from the Adore Me team on topics of diversity and inclusion, and also encourage the community to share their stories through the hashtag #AdoreMeAdoresYou,” according to the company. The Trans Wellness Center “provides comprehensive services, resources, and programs for the health, wellness and community connections of trans gender and non-binary people.”
Morgan Hermand-Waiche, Adore Me founder and CEO, added “We are proud to support the WorldPride celebrations and march for equality. Our commitment for inclusivity goes beyond sizing of our product; we take pride in fostering a culture built on inclusivity everywhere. We’re also excited to be partnering with Gigi Gorgeous, someone we greatly admire for bravely documenting her transition in front of her legions of fans—including millions of YouTube subscribers—and has used her celebrity status and platform to bring visibility to trans rights.”
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