(Filed Under wholesale Men's Underwear News). Nic Tailor has just launched what it claims is “the first-ever custom fit underwear for men that addresses the nearly universal problem of ill-fitting undergarments.”
The direct-to-consumer company said it gives “men the freedom and opportunity to finally own high-quality undergarments that fit their exact, individual body type for an affordable price.”
“Almost every man complains about his undergarments not fitting quite right. We come in all shapes and sizes, but most men’s underwear only comes in S, M, L and XL – and we’re changing that,” declared founder and CEO Cal Mosack. “Nic Tailor in an on-demand digital tailor that takes the guesswork out of buying underwear and undershirts by taking into consideration everything from your butt and groin size, to the slope of your shoulders, to create underwear that actually fits. We’ve created a line of products every customer can wear with comfort and can’t wait to share it with every man who’s ever worn bad underwear.”
The company garments are designed and manufactured entirely in the United States “using only the highest quality materials and technology including ActiveSeam stitching, Tagless labels,” and a material made from a blend of Lenzing Micro-Model, Supima and Elasten “to create a breathable fabric that maintains shape and fit.”
“For two years, we worked with men and fit experts to address every underwear issue,” according to lead designer Audie Cooper. “From the seamless waistband and stitching to developing a luxurious fabric that is 90% natural, every design decision was made for the wearer, because greater fit equals greater comfort.”
The Nic Tailor ecommerce site allows customers to choose garment style, input personal measurements, and create custom garments. “A free membership allows return customers to save sizing, with the option to automatically receive new garments every three, six or 12 months.”
Nic Tailor was created in 2018 by Cal Mosack, Audie Cooper and Nolan Mills .
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