(Filed Under wholesale Sleepwear News). Claudel Lingerie Inc., which comprises different chains of retail stores in Canada, as well as several wholesale brands, has just acquired Casual Moments, the California-based loungewear specialist.
“This is fresh off the press,” explained Claudel president Francois Lapierre,” noting the deal was settled on the last day of July. The original owner, Art Flory, will stay on during the transition.
According to Lapierre, the brand, which he will continue to market under the Casual Moments label, includes about 20 styles. “By far the number one item is bed jackets.” On Amazon the “Shawl Collar Bed Jacket” retails for $27.48 to $37.33; a “52” Breakaway Zip Robe” retails for $25.63 to $63.73; and the “Wrap Robe” sells for $17.37 to $58.75. Future plans call for an increase in the number of styles to “30 -40” items.
“Casual Moments is meant to be for the grandmother. She does have her needs. She is buying. She is a better customer,” said the Claudel executive.
In other news, Claudel is working on the launch of a new label, Amazing Grace, which will be composed of “faith inspired sleepwear. It will have religious connotations,” said Lapierre, adding the focus will be on consumers in the southern parts of the U.S., “the older, religious customer. There will be seven pieces in the collection, all offered in many color ways.” Various religious quotes and saying will appear on the garments. Pricing has not yet been determined for the September launch, but will be similar to that of other Claudel products. The company will first test the collection on Amazon “and look for reaction. If there is growth we will start offering it to independent accounts.”
Claudel Lingerie operates over 50 retail stores in Canada, under the names Lilianne Lingerie, Body & Beach and Intimate Moments. The firm’s other intimates brands include Comfort & Co., Volage, Vanessa, Body & Beach an Midnight Maddie. — NM
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