(Filed Under wholesale Lingerie News). For years Mapalé has offered highly successful collections of “lingerie, clubwear, fantasy wear, resort and swim,” as co-owner Angela Tobon has described it, but not very many plus styles. That has now changed.
“We introduced plus size a while back, and then stopped for a few years,” she told BODY. “More recently, customers have been requesting more sizes in our best selling styles, and we listened. Mapalé is a brand that is very much in-touch with its customer base, and we always want them to see that their feedback and opinions matter.”
“Customers were very excited that we expanded our size selection. And even more excited to see how wonderful those classic Mapalé pieces, as well as new ones, look in plus size. The Mapalé DNA can be felt in the entire collection, and customers loved it. It was a breath of fresh air to receive such positive feedback. We are tremendously happy with the outcome and feel confident that this was the best time to re-introduce plus size to the Mapalé assortment.
There are now “about 35 different lingerie and lounge styles,” she continued. “In true Mapalé fashion, the styles are edgy, trendy and innovative. We translate the same confidence that the missy sizes offer. The sexy element is a major part of the design, and the fabrics and styling selection help to portrait a feminine, sensual and powerful statement.” Silhouettes include “teddies, babydolls, rompers, robes, sets, sleep dresses, etc.”
Sizes in the plus collection are “1X/2X – 2X/3X. Retail prices range between $19.95 and $45.99.”
“The plus sizes are now available to order in both our new Lounge 2020 and new 2020 Vol.1 Lingerie collection. All plus size products are in stock at this time. The complete collection will be available to show at any of the Mapalé participating trade shows, and be sure to stay tuned for what’s to come.” — NM
Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.
NOTE: Your Email will not be displayed.