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Jo Rossell: New UK Label Coming To Curve

(Filed Under wholesale Lingerie News). Jo Rossell is a U.K. brand, launched in 2016, that will be exhibiting at Curve in February, its first U.S. trade show.

“The lingerie is non-wired and made from 100% natural cottons, creating breathable, beautiful and high performing underwear,” a spokesperson told BODY. “Angled boning at the side of the bra gives support, without the wearer feeling it. Innovative fabric cutting techniques create structured support in place of traditional under-wiring. The nightwear collection is a mixture of natural fibers, cotton, linen and silk.”

“Our main stockists currently are in the UK and Europe,” the sales assistant continued, noting that in the U.S. there are also “small independent boutiques in Michigan and Portland.”

“We run sizes A cup to E cup and run approx 40 styles per season. We are a timeless brand with high quality at the forefront at what we produce.” Retail prices for the U.S. and Canada range from $50 to $125 for lingerie and $100 to $450 for nightwear.

“We are offering something different, an honest and well made product that women want to wear.”

Founder Jo Rossell herself will be among the team coming to the Curve show. “We are looking for the right stores with the right clientele, women looking for comfortable, modern lingerie made from natural fibers. These could be boutiques, department stores or on-line retailers.” Contact the company at — NM

more wholesale Lingerie News >>

Published 01-15-2020 by Nick Monjo

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Jo Rossell: New UK Label Coming To Curve

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