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HOTmilk Searches For MilkMAN

(Filed Under wholesale Maternity News). Maternity Lingerie company HOTmilk has designed its first style of men’s boxers, entitled MilkMAN, which initially will only be available to the public through a promotional sale the company is offering its customers.

At participating retailers, customers can receive the boxers as a gift accompanying a purchase of either two sets of lingerie, or one set and a piece of nightwear.

Additionally, the company is currently running a sexy competition aimed at finding the "hottest dad.” The first-prize winner will receive $5,000 to spend on a luxury international travel package and the opportunity to model the MilkMAN boxers.

Beginning in July, retailers will be selling the boxers with all proceeds going to charity.

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Published 04-10-2009 by Bruna Fernandes

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