(Filed Under wholesale Lingerie News). Brayola founder Orit Hashay “will continue to manage the site,” according to Isaac Dabah, the CEO of Delta Galil, which recently acquired the online lingerie retailer. “We are working on a plan, and on upgrading the site,” he told BODY.
Late last year Israel-based Brayola sought court protection to ward off claims from creditors, and earlier this year a Tel Aviv court approved the sale, for $1.1 million, to Delta Galil.
In an interview with Calcalist, Israel’s financial daily, Dabah said he plans to use the online retailer to help expand e-commerce sales, which currently represent about 10% of its total, sell some of the many brands that Delta controls, as well as to launch a Brayola lingerie and swim label. Dabah noted in the article that the online retailer had been losing “between $3 million and $4 million a year.”
Among the apparel and underwear brands Delta Galil owns are 7 For All Mankind, Splendid, Eminence, Schiesser, P,J. Salvage, Karen Neuburger, Nearly Nude and Fix. In addition it licenses a number of other labels, including Lacoste. Currently Brayola is offering only a few brands including Glamorise, Q-T and Bramour. — NM
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