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current news

Calida 2019 Sales Up Slightly; Aubade -2.7%


An image from the Aubade website.
An image from the Aubade website.

(Filed Under wholesale Lingerie News). Calida underwear and intimates sales rose 0.8% in 2019, while at sister lingerie brand Aubade sales slipped 2.7%. Both are divisions of Swiss-based Calida Group, which recently released its annual report.

Worldwide sales for the entire Calida Group, which also includes three divisions selling outdoor gear (Millet, Lafuma and Oxbow), slipped 1.3% while net income fell 6.7% in 2019. The Group earned 16.6 million Swiss francs (about $17.5 million at current exchange rates) on sales of 404.3 million Swiss francs (about $427 million), down from net income of 17.8 million Swiss francs on higher sales of 409.5 million Swiss francs in 2018.

Interestingly the Group’s combined sales in the U.S. for all products, underwear and outdoor gear, plummeted 38% to just 2.938 million Swiss francs (about $3.1 million), down from 4.730 million Swiss francs (about $5.0 million) in 2018.

Worldwide, in 2019, Calida’s underwear division sales rose to 140.016 million Swiss francs (about $148 million) from 138.957 million Swiss francs in 2018. Of that total, 21.249 million Swiss francs (about $22 million) came from online sales (as opposed to brick and mortar stores), compared to 17.114 million Swiss francs from e-commerce in 2018.

In 2019 worldwide sales at the Aubade division slipped to 62.955 million Swiss francs (about $67 million), from 64.701 million Swiss francs in 2018. Of that total 7.092 million Swiss francs (about $7.5 million) came from e-commerce, up from 6.461 million Swiss francs in 2018.

The Group annual report revealed “An important milestone in 2020 was Calida’s participation in the “Salon International de la Lingerie” trade fair in Paris in January, the world’s largest international lingerie trade fair, after an absence of eight years. Together with Aubade, Calida was able to present the latest innovations at the exhibition and position the Calida brand on the international stage."

In releasing its annual data, Calida also stated that it had concluded the sale, in January 2020, of “the trademark rights” of its previously owned Eider Brand. It added that in February 2020 it received a binding offer for its Oxbow brand. “With this transaction, the Calida Group systematically continues its focus strategy for its brand portfolio. The aim is to exploit the synergy potential between the brands under the umbrella of the Calida Group even more effectively.” —NM


more wholesale Lingerie News >>

Published 03-16-2020 by Nick Monjo

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