(Filed Under wholesale Lingerie News). “Since your last intro article of our brand, we have grown tremendously,” declared Beverly Hills Naughty Girl CEO Isaac Cohen. “When we launched the brand, we had 10 active SKUs, and 19 new SKUs at work. Today we already have 70 active SKUs in multiple colors.”
The sexy lingerie and apparel brand is a division of Montréal-based Ilanco Knitting. “Our 30 years’ experience in apparel gave us the know how and ability to react fast to a positive market demand, and to react fast to successful styling and categories. We have launched 16 new SKUs in curvy (plus) sizes 1x-4x, as well as created a new sexy legging line, 20 SKUs. And added four new color SKUs to great styles.”
“Our new leggings line are of same quality as our dresses, and are not to be mixed up with nylons or tights,” Cohen continued. “We are now vendors to a vast amount of retailers, and had many major retailers trust us and give us wall space.” He added that the brand now has “three distributors, and five sales reps in the USA, to accommodate and service East, Central and West. We have expanded to Australia, New Zealand, South America, and we are in current talks with a European distributor.”
The company has launched a wholesale website “where retailers can place orders at their wholesale prices” and it is “on the Adam & Eve retailers portal with all 70 SKUs for them to place direct orders.” Contact Ilanco at (514) 858-6794, ext. 312.
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