(Filed Under wholesale Lingerie News). HanesBrands signed a multi year, worldwide exclusive agreement with Amazon to “bring back to market” and sell its C9 Champion brand of performance athletic wear.
The “value-priced product line” includes “more than 100 styles” of Champion’s “most popular men’s, women’s and children’s activewear, innerwear and accessories,” according to Hanes.
“Apparel products include performance activewear and workout wear, including leggings, jackets, T-shirts and shorts, and underwear, socks and sports bras. Other products and accessories include gloves, hats and caps, bags, shoes, and fitness equipment.”
“The C9 Champion product line will complement the existing mainline Champion authentic sport-inspired apparel available in the Amazon Fashion store with both Champion and C9 Champion having branded storefronts.”
CEO Gerald Evans Jr. noted that under the agreement “the C9 Champion product line will be sold globally for the first time.” — NM
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