(Filed Under wholesale Lingerie News). “LoveSuze is an intimate apparel brand in which a woman’s sexiest lingerie is also her most comfortable,” founder Suzanne Macbale said of the collection she launched in 2018.
“Each style features FlexSizing, which allows the garment to stretch just enough for the perfect fit, every time. As a woman’s body fluctuates, the fit adjusts and embraces her shape,” she told BODY. “LoveSuze will stretch and recover to embrace you.”
The collection includes V-strings, thongs, cheeky bikinis, a high leg cheeky bikini, a high leg thong, bras, teddies, bodysuits and slips, with wholesale price points ranging from $10 to $60 and suggested retail prices about double that. Sizes are “XS/SM, M/L, XL/1X, and S/M/L.” Colors available include red, black, pale pink, white, nude, “and coming soon neon purple. Our most popular color is black.”
One thing that makes her collection unique is the trademarked concept of FlexSizing. “The answer is in our unique design and raw materials. We’ve spent years thinking about your curves. That, combined with our unique combination of raw materials and garment construction, gives you a perfect fit every day.” She added, “Flex-Sizing lingerie allows for an very easy shopping experience, whether you are buying for yourself or a gift for someone else. We take the guesswork out of shopping online.”
Macbale’s experience in the business includes twelve years as a design executive at Victoria’s Secret and another three as merchandiser at Calvin Klein.
At Victoria’s Secret, according to her website, Macbale focused “on developing new products that were as fun to wear as they were to create. From daily wear basics to super sexy and playful styles, she helped design many of the panty shapes that are used across the industry today. Her knack for identifying future trends, flawless fits, and what women crave in their lingerie drawer forms the foundation of LoveSuze.”
The designer noted that her most popular style currently is the “Our SUZE v-string. We have multiple embellishments on our signature SUZE v-strings. Our most popular is our kiss v-string in black.” It retails for $20.
Online orders arrive “ready for gifting: items are wrapped in black tissue paper and packaged inside a beautiful black gift box.”
There are no minimums on wholesale orders. Contact Macbale at email@example.com or 855.500.3478. — NM
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