UK-based maternity brand Emily, formerly known as Emily B, has extended its range of options to include two new underwire silhouettes under its Daisy range.

Hitting stores this May, the new maternity and nursing bras represent the company’s first underwire silhouettes.

For now, the bras are available in classic black, but will relaunch for the autumn/winter 2009 season in ivory as well.

The bras, which are offered in sizes 30B to 40 J, have a retail range of £35 to £38, or approximately $51.95 to $56.38 at the current exchange rate.

Emily’s products are available at over 80 retailers spanning across the UK, Denmark, France, Germany, Holland, Ireland, the U.S., Canada, Dubai and Japan.

Retailers in the U.S. include Chicago-based G Boutique, New York-based Lingerie on Lex and East Hampton-based Top Drawer Lingerie, among others.

Published 04-13-2009 by Bruna Fernandes

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