(Filed Under wholesale Lingerie News). Wonderform Intimates, a brand launched in Montreal in 1949, continues to prosper by focusing on “affordable lingerie for women,” according to the company’s Amanda Petriello.
“We sell many different types of lingerie, but our main items are bras, corsets, panties and garters,” she continued. “We have mostly focused on private label for many top retailers over the years.”
“We launched our online business – Wonderform Intimates – in 2016 to complement our private label business.” The company site offers “bras starting at $19.50 and panties at $8.50.”
Various examples of the brand are sold on Amazon. And on the La Senza website, which began offering Wonderform earlier this year, twelve different bra and panty sets are retailed at $49.95. Panties sell for $9.95 to $16.95.
Amanda’s father, Gerry Petriello, acquired the firm in 1990. “Over the years it has shifted from a local manufacturer to working with factories overseas to produce our items,” explained Amanda Petriello. “From the get-go Wonderform has focused on three main pillars – service, quality and price. This is what the company has built on and continues to do. Being a family run business allows us to provide personable service as well as being very flexible to meet the needs of our customers.”
Currently the best selling items in the collection are those that “focus on a wider size range and offer full-figure sizing.” — NM
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