(Filed Under wholesale Lingerie News). Now that the new Comfeez bralettes from Shapeez have been sold for a while, consumer reviews have started coming in — and they are running strongly positive.
In letter after letter, shoppers refer to the comfort they feel with the product. Comfort without sacrificing support.
Comfeez bralettes are based on the original, patented design concept invented by co-owner Staci Berner 15 years ago. “All Shapeez bras eliminate the look of back fat, bulges and visible bra lines, while at the same time providing full bra support and 360 degree shaping. As with all our bras, the Comfeez bralettes will never squeeze, pinch or bind. They feel like a second skin. You may even forget you’re wearing them.”
Comfeez bralettes are different from the rest of the collection in several key ways. “First, they do not contain wires or a sewn in cup, so we are able to retail them for a lower price than the rest of the Shapeez collection,” explained David Berner, CFO and co-owner. In addition, “Comfeez bralettes are offered in fewer sizes (small, medium, large, X large and 1X) so the collection is easier to stock by retailers.”
“Ah-mazing!” wrote Arlene, a recent customer. “Today I got my first Comfeez Short. So comfortable, let’s get that out of the way. So very comfortable.” She added, “I have tried so many bralettes, but at an active almost 70, I need more support than I did at 58. $20 mall bralettes do nothing for me right now and they’re hot. I didn’t buy this thinking this was a t-shirt bra, but it is. I would wear this with a t-shirt and jeans and run to Trader Joe’s. So glad this is in the Shapeez lineup. This style has completed my bra search. Thank you Staci for this!!”
Also writing about the Comfeez Short, Susan revealed, “the same day that I received this bra, I also received a shipment from another company. Everything from the other company went back. I’m buying more [Comfeez] today and I can’t imagine using another bra again. No digging, slipping straps. No pitching under the arms. No More Torture!”
Added Julia G.: “Best bras ever. After spending years and untold amounts of money, I have finally found the bras for me. Comfortable and of excellent quality. Tried the Comfeez Short and like it just as much as the regular style.”
Wrote Mary, “Please don’t stop making these! So comfortable, it feels like I’m wearing nothing.” Nancy R. agreed. “Extremely comfortable. This bra is comfortable and provides enough support so you can wear your bra out and about. Highly recommend!”
Confirmed Becky G.: “Great, comfortable bra. I think I have just found my new favorite bra for those comfort days. I have been wearing Shapeez Shortees for years and love those also. I am a larger busted woman and they are both wonderful.”
Besides comfort, another selling point for retailers is the appeal bralettes have today with younger women. “As soon as we began selling the Comfeez line,” explained David Berner: “we noticed a big increase in sales to younger women. For us, it has dramatically expanded the age range of our customer profile. Our stores have noticed the difference too, and are attracting younger shoppers.”
Julie A., another recent buyer confirmed the point. “I purchased one for myself and two for my daughter because she hates underwire and prefers to only wear bralettes. She loves them and they are the only bras she wears now.”
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