Stick-e Brands, makers of trademarked non-slip yoga accessories including socks, mats and gloves, has stepped up their marketing efforts through a partnership with Birchcrest Marketing.

Stick-e Brands recently began contracting with the marketing company to jointly provide sales representation throughout the United States and Canada.

According to Stick-e Brand’s owner Libby Andrews, "Birchcrest marketing is a top-flight marketer and sales representative firm with an exceptional track record of building successful programs, and are retail experts at selling products to mass market accounts."

Contracting with Birchcrest is just one element of Stick-e’s current marketing efforts. This year, for the first time, the company began advertising in yoga and health magazines like Yoga Journal, as well as on the radio. They have also been working on a grassroots marketing effort in which well-known yoga and pilates instructors use and promote their products.

Andrews added that despite the recession, sales have remained strong. This March, the company landed seven new retail accounts including Walgreens.com, and reorders from pre-existing accounts including Walmart.com.

Stick-e Brands, formerly Libby’s Luxuries, is based in Flossmoor, Illinois.

For further information, email info@stick-e.com.

Published 04-16-2009 by Amanda Torres Price

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