(Filed Under wholesale Lingerie News). Dreamgirl revealed many of the fashion trends that will lead the brand during the upcoming season.
“Autumn is in the air and that always means that the final preparations are taking place at Dreamgirl for the launching of our new lingerie collection for the coming year,” a spokesperson explained. “As in every year, our designers do extensive research in order to capture the latest trends that translate beautifully into exciting and sensual styles that will create beauty in your stores and on line and delight your customers.”
“The good news is that during these challenging times, lingerie sales have continued to grow. As more time is spent at home, a woman’s desire for new lingerie pieces to help create excitement and make her feel sexy, playful and sensual, drives her to find those special pieces …drives her to you! And Dreamgirl will be here to support you with exciting, on trend product from both our 2020 and 2021 lines.”
“So, what are the main trends, the ‘must haves’ for your stores?” asked the executive. “Interestingly, trends that percolated in 2020, gained momentum and absolutely exploded for 2021. Let’s talk about them.”
First on the list was “bondage inspired lingerie – not fetish, just powerful architectural designs that acknowledge a woman’s confidence in her body and sensuality. Styles like #12160, the spectacular architectural strapping detail and cut outs of this very edgy three piece set, has a futuristic vibe as well as being reflective of the art deco period. Or style #11833: wide elastic straps create the structure and design of this dramatic geometric patterned two piece long line bralette and garter panty set. Or style #12176/12176X, a fishnet textured power mesh garter slip with cut-out details and elastic strapping around the bodice, back and skirt hem.”
Next on the list: “luxurious, ‘special occasion,’ lingerie pieces that are often designed with ‘meant to be seen’ details. Your customer will make every day a special day and create feel-good moments by wearing these luxe items. Styles like #11827, inspired by vintage glamour, this barely there nude mesh teddy is delicately embroidered with a black floral design and accented with black seaming contrast and gold hardware touches. Or style #11735, a retro-inspired gorgeous fishnet and eyelash lash two piece lingerie set consisting of a ‘cropped top’ halter neck underwire bra and high waisted garter panty in our deliciously intense Mulberry color. The feathery details of the eyelash lace against the geometric fishnet design makes this a strong statement piece that demands to be seen.”
“And as we always say at Dreamgirl,” the spokesperson continued, “it’s all in the details. Strappy, like style #12159, a visually powerful underwire open cup longer-line bra and garter skirt; Grommet tape lace-ups, like style 12163/12163X, a stretch mesh and galloon lace bustier and matching panty set with front lace up silver grommet tape details on the bustier and panty. As with many of our styles we have modified the styling on the plus size to give the curvy woman a more flattering fit.”
“Rings and Studs, like Style #12166, a provocative underwire teddy with architectural patterning of gunmetal studded strapping and seaming. Or our bestselling style from our 2020 Collection, #11802, a unique three piece look lace teddy, accented with studded elastic trims creating an edgy architectural design, which if you haven’t tried it yet, it is a must have. Ruching, a classic design detail that flatters all body types. But Dreamgirl puts a contemporary twist to this classic with our sensational and sultry shiny snake skin printed microfiber underwire cup garter slip, with ruching on the front and side panels and a sexy full front gunmetal zipper; the shark bite hemline with dangling garters adds a wild touch to this powerful piece.”
Other trends: “Feminine floral embroideries, like our styles #11813/11813X and #11814, a romantically beautiful babydoll and teddy in a soft vintage rose shimmer mesh with delicate embroideries and stretch satin strapping details. Fishnet and Stripe combinations, like style #12219/12219X, a longer line halter bralette and matching high waisted skirt fishnet set with edgy architectural stripes design details. Ultra-Sheer fabrics: so many of our styles capture this oh so very sheer trend, but I especially love our style #11827, a romantic ultra-sheer nude teddy with delicate white embroidery and satin strapping.”
“Quite an array of fresh and exciting trends,” concluded the executive. “And Dreamgirl has captured them all. So, dress up your stores and online sites with these exciting styles and trends for 2021. Your customers will be thrilled, and so will you, as you see sales continue to spike into the new year.”
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