(Filed Under wholesale Lingerie News). Better than anticipated sales volume at Dreamgirl has caused the company to switch from shipping by freighter to jet for some styles.

“The holidays are upon us and Dreamgirl is here to help with the festivities!” explained a spokesperson. “This season we have seen lingerie sales continue to exceed our expectations as your customers shop for something special to liven up the holiday season. In order to manage this surge in sales, we made the decision to support our customers by flying in additional stock of our best-selling holiday styles so they won’t miss out on the “must haves” for the season.”

“Here are our thoughts on the important color and style trends this holiday," the executive continued. "Red is the classic holiday color, but it is also associated with love, passion, sensuality and joy. An array of red lingerie will bring excitement to your floor and to your customers lives! Our gorgeous red ruched stretch mesh and venise panel garter slip with underwire cups and a removable venise lace collar detail, style #12108/12108X will flatter all body types and will most definitely create a passionate mood for the evening’s festivities. For a more romantically playful evening, she may want to try our style #12110, a flirty sheer mesh underwire cup babydoll with heart venise details and matching heart venise trimmed panty. And from our packaged collection, Style #12125, a retro inspired plunging halter styled merry widow of scalloped stretch lace and fishnet with velvet elastic trim details and matching G-string will certainly turn the heat up on any evening’s activities. Romance will reign when she wears red.”

“Fuchsia is another holiday color that is bold and assertive…it reflects an air of confidence while at the same time being playful and passionate. Style #12103 will definitely inspire passion. This barely there nude mesh garter slip and panty set is delicately embroidered with a fuchsia floral and scalloped edge design, and the panty has a very provocative strappy back detail. Another style #11760/11760X is our delicate heart jacquard mesh with scalloped lace cups in a ruched chemise body style and a seductively dramatic back lace detail.”

“Our deep rich color Evergreen will quietly seduce in this luscious velvet shirred chemise, style # 12099/12099X, with peek-a-boo eyelash lace at bodice and hem…elegant and alluring, with a touch of romance.”

“And then there is black…provocative, mysterious, sensual and elegant…everyone’s favorite lingerie color. Rich velvets, metallic accents and rhinestones create dramatic and sensual touches to an array of styles. Our velvet and venise lace teddy, style #11738 is a meant to be seen piece…and it is so versatile! She can wear the plunging velvet lace-up in the front or back…or wear the venise embroidery in the front or in the back! And for a dazzling night, our glittering teddy style #12091 is a fishnet patterned netting with all over rhinestones…daringly bare, but begs to be seen!”

“As we enter the 4th quarter, lingerie is just one of the keys to make those memorable moments happen,” she concluded. “Dreamgirl is here to support your business with exciting colors and trends to engage your customers and bring a little magic to your stores. May the holidays bring you great business.”

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Published 10-20-2020 by -