(Filed Under wholesale Lingerie News). Cindy Kelly was named president of sales at Dayleen Intimate Apparel, the company which owns the Dominique brand. She joined the company as of December 1.
In a letter announcing the appointment, the firm cited her extensive experience in the industry noting she served, in the 1990’s, as “managing director of Chantelle Lingerie Inc., where she and her team developed the U.S. start-up into a profitable multi-category foundations business. Matching product to the market, the brand was built to a position of prominence for upscale specialty, direct, e-com and department stores. You may also know Cindy from her eight years as president of Hanro USA [2001-2008] where she developed the team, products and marketing which revitalized the stalled brand, bringing it back to profitable growth as a leader in luxury inner wear in the U.S.”
The release revealed she also worked at Hanky Panky, Donna Karan and Wacoal. From 2008 to 2015 she was president of CMK Distinctive Brands, a luxury lingerie distributor, and most recently worked at Age Group.
Dayleen president Michael Chernoff greeted her: “Cindy brings a rare blend of experience which is a perfect complement to our company strengths. We are delighted to welcome her to the team. Her success positioning product is incredible. She is passionate about connecting with people. Her rapport and understanding of small, large and omni-channel accounts will be vital as we expand our business to new levels. Cindy’s entrance to the company underscores our commitment to our retail partners and to driving new growth!”
FMMG Advisors provided assistance to Dayleen in the executive search.
In other news, Dayleen moved its headquarters, in late November, from Yonkers, New York to 57 Commerce Drive, Brookfield, Connecticut 06804. Phone: (800) 664-5447. Fax: (914) 969-5922. — NM
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