(Filed Under wholesale Lingerie News). “It’s a new year and although we still face a couple more months of winter…Spring is definitely in the air!” declared a Dreamgirl spokesperson. “And with Spring comes Dreamgirl’s yearly launch of our very popular Simply Sexy catalog.”
The catalog features “a line of hanging and packaged lingerie styles in vibrant colors inspired by the playful, flirtatious and sensual vibes of California Dreamin’. We captured these feelings in a focused array of babydolls, teddies, chemises and bra/panty sets, all designed with delicate laces, sheer mesh, edgy fishnet and saturated with the vibrant colors of Spring and Summer.”
“We just love this tropical color story, and so do our customers. We recently launched the line to a fantastic response…in this brief time, several styles have already sold out and we are placing more orders to fill the demand. Our vibrant palette of coral, hot pink, aqua and our new color iris will flatter all skin tones and bring freshness and a positive vibe to your selling floors or on-line sites.”
“Another new element in our catalog is our incorporation of our pastel color story from our year-round Collection catalog. As our buyers plan their Spring/Summer buys, the Simply Sexy catalog will now offer them one book to view all the colorful options.”
“Of course, regardless of the color palette, we always offer key pieces in the perennial favorite, black….and this year our design team also injected touches of black into this vibrant palette with contrasting laces and strapping details, taking this vibrant story to an edgier level. Our new must have styles that capture this trend are our hanging style #12260/12260X, a gorgeous garter slip in Iris stretch mesh with decorative seaming and black venise lace accents along the bodice and cut outs. A provocative touch is added with the dyed to match strapping details along the bodice that incorporate a removable and adjustable collar. This sensual style is also available in Plus size.”
“We augmented this style trend with a hot pink teddy, style #12261/12261X, it is available in Plus size as well. In our packaged line we introduced the look with style #12265/12265X, an open cup stretch mesh garter slip with edgy black contrast strapping and lace trims and a romantic babydoll style #12264/12264X. Both are also available in Plus size.”
“Another important trend that continues for 2021 is what we like to call “Baroque Bondage,” taking a strappy detail and softening it with touches of venise laces. Style #12039/12039X captures this look in a whole new way in an Iris two piece stretch galloon lace bra/panty set accented with dramatic strapping and bold venise touches at the neckline and waist. The Plus size has been modified for a more flattering fit and coverage. This venise overlay detail can also be found in our flirty vibrant coral babydoll style #12040/12040X.”
“Classic, airy, delicate eyelash lace can be found in our new chemise style #12266. This Coral high neck halter chemise with sexy plunging low back is a much-requested extension to our best-selling key item teddy style #11025 which we show in Vibrant Aqua for Spring.
Pretty laces take on an edge in our packaged line with our style #11835, a Coral two-piece bralette/panty set accented with zippers on the cups and panty.”
“The Simply Sexy Collection has a very youthful spirit…but the styling translates to women of all ages. From meant to be seen lingerie pieces to bedroom-only intimates, we design for all woman. A Dreamgirl is truly ageless and her unique beauty comes in all shapes and sizes.”
“In addition to capturing the customer based on our beautiful designs and great fit, Simply Sexy continues to appeal to the woman who is looking for a garment that makes her feel beautiful at a compelling price point. This year’s collection does not disappoint.”
“Our goal is to put a smile on your customer’s face when she wears a Dreamgirl design. From playful to provocative, we think every style in Simply Sexy’s intimate collection will do just that. And after this long winter, we know your customers will be thrilled with these playful luscious looks!”
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