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Celeste Stein Adds 200 Prints


(Filed Under wholesale Hosiery News). Within the last year, print-driven hosiery and socks wholesaler Celeste Stein Designs has added approximately 200 new prints: putting them at nearly 2,000 total prints.

According to the company’s president, Dori Golan, these prints encompass just about every style, from "conservative and sweet" plaids and florals to true photo prints to "really wild" graphic, comic book-inspired prints.

"Prints are what differentiates us from everyone else," Golan commented. "There are probably no more than five companies worldwide who do what we do, and even our closest competitor has only about 200 prints."

With their varied customer base, from department store shoppers to children, prints are all encompassing and are not dominated by a certain trend each season.

However, Golan named tattoo prints as a current "hot" style, adding that Celeste Stein currently has about five tattoo designs and plans on adding several more. Retail prices for socks and tights range from approximately $8.50 to $28.

For fall 2009, the company is launching a short sock that resembles a ped, except that it is thicker, opaque and printed.

According to Golan, despite the shaky economy the company has not seen a decline in sales. At the beginning of April, their products were in eight Macy’s locations, and now they are in every one of the department store’s divisions. Additionally, Dillard’s recently added their merchandise, which will be in their stores this coming fall. The company is also in negotiations with Lord & Taylor, and has been picking up more private label accounts than ever before.

"Prints are hot," she said. "People are buying our [legwear] to dress up what they already have in their closet."

Celeste Stein’s recent success is particularly striking due to the devastation they experienced when Hurricane Ike hit them last September. Although the surrounding Gulf of Mexico region is still rebuilding, Golan said that the company has their order system back on track, and has revamped with "even better" equipment.

Celeste Stein Designs is based in Galveston, Texas. To learn more about the company, call (409) 763-1009.

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Published 04-17-2009 by Amanda Torres Price



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