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Playboy: Sales +118%, Loss Shrinks To $512K

Playboy sales in 2020 included
Playboy sales in 2020 included

(Filed Under wholesale Lingerie News). Playboy Enterprises sales in the fourth quarter, jumped to $46,327,000, up from $21,239,000 in the same quarter in 2019. Significantly, sales in 2020 included revenue from, which Playboy acquired on the last day of 2019.

Playboy lost $512,000 in the quarter, compared to a loss of $6,018,000 in the last three months of 2019. For the full year 2020, Playboy lost $5,271,000 on sales of $147,662,000, compared to a loss of $23,576,000 on sales of $78,110,000 in the twelve months ended December 31, 2019.

In addition to the contribution of and other “direct-to-consumer digital commerce sales,” Playboy CEO Ben Kohn pointed to a “20% annual growth of our highly profitable licensing business.” He added, “2020 was an early, but pivotal, first step toward unlocking the tremendous potential value of our platform. With our successful business combination and public listing now complete, and the accretive acquisition of Lovers, a leading sexual wellness omni-channel retailer,” with 41 stores, which Playboy recently announced, “we are in a strong position to aggressively expand in our four key categories of focus–sexual wellness, style and apparel, gaming and lifestyle, and beauty and grooming. The business is off to a great start in 2021 and we are raising our outlook to project revenue to exceed $200 million this year.” — NM

more wholesale Lingerie News >>

Published 03-29-2021 by Nick Monjo

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